SUCCEED AT THE EXPENSE OF NOBODY
The majority of people who make Peak Design products (500+) work in our partner factories in Vietnam and China. They aren’t direct Peak Design employees, but they are equally entitled to happy, satisfying lives. We are not successful unless they partake in that success. We negotiate fair pay and safe working conditions in our factories. We visit them regularly and invest in audits so we can confidently hold ourselves accountable to this objective.
TREAT OUR CUSTOMERS AS PEERS
Our customers are smart, capable adults who can sniff out insincerity from a mile away. They expect and deserve transparency, so we make a point of telling them what we’re thinking, what we’re doing, and why we’re doing it. When we screw up, we admit it and fix it. We learn tons from our customers. Hence, we foster two-way communication with warmth, wit, and respect. We don’t just welcome their feedback, we actively seek their collaboration in improving our products and company. And this isn’t just about those who use our gear—it’s about resellers, media, industry friends, partners, and humans in general.
OFFSET OUR ENVIRONMENTAL IMPACT
We strive to leave this planet better than we found it. We are aware that making and shipping things harms the environment. Offsetting this impact is a responsibility we feel as both a company and individuals. We donate 1% of our revenue to environmental nonprofits. We also guarantee our products for life, and refurbish broken items to keep them in use and out of landfills. We can and will do much more.