Design meets function. Finally.

The full story begins in the early 90’s. One family’s love for the outdoors and the road less never traveled. A lifetime of love and hate for the packs we welcomed and said goodbye to. Packs that had potential, but always seemed to fall short. NATERS is a classic need vs want story.

Don’t judge a book by its cover. Don’t judge a backpack just on its look! The Backpack has a lot going on, much more than you may think. From hidden features to pockets designed for wet dirty clothes, you won’t believe all the thought that went into designing The Backpack. But, we’re okay if you judge The Backpack on its design too – we know it’s pretty great!